Executive Leadership and Brand development

Your brand is the heart of everything your company stands for and who will want to choose your products or services over others. We will develop, define or redefine your brand at any stage of growth.

• Brand strategy
• Brand content strategy
• Competitive positioning
• Brand positioning
• Value proposition development

If you have one product or many, BTC or BTB, we consult on building and optimizing global e-commerce customer experiences. We focus on the full digital roadmap including mobile optimization, site architecture, SEO and building talent to create a best in class customer experience. Define and leverage enhanced customer segmentation, digital marketing from start-ups to multi-billion revenue e-commerce sites. 

With over 25 years of experience creative direction we are focused on developing best-in-class content for websites, emails, digital and traditional marketing, social media newsletters to help get the word out and make you more money.

Driving digital transformation for your company is critical to both short and long term company growth. We lead internal and external digital change both culturally and improved performance.  We can partner with your team to lead the implementation of your new e-commerce platform, website redesign including sourcing analytics/data platforms, AI/ML testing, and lead resource investments internally and externally in data science.  

We can help cut through the noise of the digital landscape in order to objectively inform and advise brands on every element of their digital marketing. We will set benchmarks and establish goals. Our team provides true guidance on how to reach customers with the right message, regardless of whose fingers are pushing the buttons.

There’s no such thing as off-the-shelf research. The real learning – the kind that illuminates consumer truths and brand possibilities – comes from knowing what questions to ask of what people. 

• Qualitative ethnographies, groups and dialogues
• Quantitative surveys
• Audience segmentation strategies
• Channel pricing strategy
• Brand metrics and analysis